Blick Art Materials | “It starts with what you put in their hands”
Challenge
Parents often dismiss children’s artwork as “just doodles,” which overlooks its developmental value.
Insight
A messy drawing to a parent is a child learning to think, express, and problem-solve.
Strategy
Reframe kids’ artwork as meaningful growth, positioning Blick as the best tool behind it.
Print Ads: Look closer. Your child’s art is trying to tell you something. These print ads would be placed in parenting and lifestyle magazines.
Bus Poster and Billboard: Your child has the power to create an impact on the world. Build your child’s confidence by allowing them to create art from empatheitc elephants to neon city skylines.
Activation: Blick Art Materials and Cincinnati Children’s Hospital come together to bring patients masterpieces to the city.
Bringing Their Ideas to Life: What starts as a simple drawing can become something a child holds onto for life.
By turning character creations into toys, we show kids that their imagination has value beyond the page. These plushies would be given out to patients at the Cincinnati Children’s Hospital.
Plushie photo is AI-generated for concepting purposes.