Tofu isn’t just a bland block, it has the potential to be anything from an appetizer to a dessert. It’s easy to cook and full of nutrients, keeping you satiated without sacrificing flavor and texture.
Print Ads: Think you know what tofu tastes like? Nasoya is breaking the stigma of tofu being a “tasteless block” with inspiring new recipes.
Lenticular Ad: Pedestrians walking by this ad will be able to see their perspective of tofu transition from “yuck” to “yum”.
Activation: Nasoya will collaborate with Dunkin’ to sell donuts made from Nasoya tofu. Customers will be able to customize thier own donuts, allowing them to see the tofu transform visually and by taste