Mike’s Hot Honey | “Handle With Care”
Challenge
Standing out in a saturated food space is difficult where brands compete for attention and personality.
Insight
Gen-Z doesn’t just eat for taste, they eat for reactions. If it doesn’t have an element of surprise , it’s not worth sharing.
Strategy
Turn Mike’s Hot Honey into something that feels slightly dangerous, so every bite comes with a labeled warning.
Print Ads: Mike’s Hot Honey is packed with so many chilies, these jars are pipin’ hot. Placed in culture, lifestyle, and food culture magazines for thrill-seeking eaters.
Billboard and Bus Poster: Strategically placed in big cities where everyone is looking for the next best restaurant. Why not bring those rave-worthy review flavors home?
Mike's Hot Honey Branded Matches
Mike's Hot Honey Branded Lighters
Mike's Hot Honey Branded Oven Mitts
Mike's Hot Honey Branded Oven Mitts