Mike’s Hot Honey | “Handle With Care”
Ask
Turn Mike’s Hot Honey from a viral restaurant trend into a must-have condiment for Gen-Z home cooks.
Challenge
Gen-Z loves bold flavors, but hot honey is still seen as something you try at restaurants, not something you keep in your kitchen
Solution
Introduce a campaign that leans into Mike’s fiery flavor and invites adventurous eaters to turn up the heat at home.
Print Ads: Mike’s Hot Honey is packed with so many chilies, these jars are pipin’ hot. Placed in culture, lifestyle, and food culture magazines for thrill-seeking eaters.
Billboard and Bus Poster: Strategically placed in big cities where everyone is looking for the next best restaurant. Why not bring those rave-worthy review flavors home?
Mike's Hot Honey Branded Matches
Mike's Hot Honey Branded Lighters