HoosierShare by Uber
HoosierShare is a collaboration between the university and Uber to provide a ride-share option that makes fares cheaper by combining your ride with another member of the IU community.
It makes everyday rides more affordable, familiar, and connected by bringing students within the IU community together.
For the video, we tapped into the energy of Little 500 weekend to show IU community at full volume. That execution captures one side of campus life, while the rest of the campaign (billboards and social) focuses on the everyday version of that same idea: Hoosiers looking out for Hoosiers.
Split the fare, save money, and celebrate Little 500 weekend safely with HoosierShare by Uber.
Instagram views: 88.4K
Project Team
Crew: Andrei Minut, Jake Myers, Daisy Stricler
Colorist: Andrei Minut
Editor: Ayturk Tashpolat, Andrei Minut
Creative Directors
Valeria Juarez, Ayturk Tashpolat, Aurora Young
Billboard Concepts: HoosierShare as a Social Connector
With 40,000 students on campus, HoosierShare transforms transportation into an opportunity for connection. Copywriter: Aurora Young
Instagram story for post-game rides.